SOCIAL MEDIA STRATEGIST_OFFICE OF COMMUNICAT(1904300)

Miami-Dade County Public Schools (M-DCPS), an A-rated district, is the nation’s third largest school system with nearly 500 schools and a diverse enrollment of more than 335,500 students from over 160 countries. Our ongoing tradition of groundbreaking achievement has earned top recognition at the national and international levels and makes M-DCPS your best choice.

Job Posting Details

The application deadline is Tuesday, October 29, 2024 by 11:59 p.m. (EST). This is an DCSAA pay grade 35 position. Candidates need to contact Compensation Administration at 305-995-7043 or salinq@dadeschools.net for individual salary calculation. All application documents must be in SuccessFactors by the application deadline to be considered for an interview.

Required Documents:

1. Current Resume
2. Two (2) Professional Letters of Recommendation signed or electronic signature and dated within the last 12 months (one year) of the application.  References must be from a person who can assess your ability as an administrator or your work ethic and character. Letters of recommendation must include the name, signature and contact information for the person completing the reference.

Administrative Questionnaire: Candidates must complete the Administrative Questionnaire in order to be considered for an interview. The Administrative Questionnaire is embedded in SuccessFactors and the three questions are as follows:

1.   Why are you applying for this position at this specific time? 
2.   What specific skills, knowledge, and experiences do you have that will meet the needs of this particular      position and worksite?
3.  If you are hired for this position, what will you do in the first 90 days that will have an impact on the   department or school site and why?

Professional Certifications or Licenses: If a position requires a specific certification(s) or license in the minimum qualification requirements listed in the job description, please upload a copy of your current/active certificate or license to your candidate profile.

Performance Evaluations: Candidates selected for a final interview are required to have acceptable performance evaluations during the three years immediately preceding application for the position.   You can upload these evaluations to your candidate profile. 

Veteran’s Preference: If requesting veteran's preference, please check the appropriate box in SuccessFactors and attach form DD-214.

Conferred Transcripts with a Graduation Date: Current M-DCPS employees do not need to submit official transcripts if highest degree earned is on file in the Office of Personnel Records (305-995-7258). For external candidates, official transcripts will be required if you are recommended for the position.  Your degree must be from an accredited university. If the position does not require a college degree, you are required to have at least a high school diploma. Candidates with academic training and degrees granted outside the U.S. must submit a credential evaluation report that includes a statement of degree equivalency from an accredited agency in the U.S.

Screening of Applications: Following the application deadline a screening committee will review the applications. Candidates will be notified of the screening results by email.

Oral Interview Assessment Categories: Candidates invited to an interview will be assessed in the following areas:

• Experience
• Job Knowledge
• Reasoning and Decision-Making Skills
• Ability to Present Ideas Effectively
• Ability to Communicate in Written Form

Candidates will be invited to complete a written essay prior to the Initial Interview.  Candidates who are successful in the Initial Interview will be invited to a Final Interview. M-DCPS employees who are moved to a final interview will require a reference evaluation from their immediate supervisor. Our office will email form #3506 (reference evaluation) to the Supervisor.

Background Screening for the Selected Candidate (External Candidates):

Please click on the link below for information on M-DCPS Employment Standards, Drug Testing and Fingerprinting requirements in order to be hired as an employee.

https://www.hrdadeschools.net/personnelservices/

If you have any questions, please contact Mr. Jorge Rubio, District Director, Administrative/Professional Technical Staffing at 305-995-7247 or by email at jrubio@dadeschools.net.

Salary Min:   $41,200.00 

Salary Max:   $71,884.00

OCCUPATIONAL SUMMARY

The Social Media Strategist leads global social media marketing efforts. Working to create best-in-class strategies, breakthrough creative content and leveraging both established and emerging platforms, this individual will implement social media activities to help engage new and existing followers. Working to develop robust, integrated social media strategies that build the M-DCPS brand globally, as well as drive engagement, the Social Media Strategist will develop and manage a broad strategy to innovate and set world-class standards for social media marketing.

EXAMPLE OF DUTIES

1.            Work to find fast, creative and efficient ways to build, execute and measure innovative social media marketing plans that connect with supporters, maximize engagement and create sharing, and advocacy.

2.            Lead the development and implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform.

3.            Photography of events to create social media content

4.            Provide thought leadership on ways to reach and gain attention of target audiences.

5.            Plan and manage campaign executions, on time, on budget, to scope.

6.            Formulate and implement best-practices and measurement tools that provide enhanced opportunities to engage audiences.

7.            Work to measure the value and impact of our social media.

8.            Prepare weekly and monthly reports on growth and user engagement

9.            Train internal teams to integrate and maintain a cohesive social media strategy

10.         Stay up-to-date with new digital technologies and social media best practices

11.         Performs other duties related to the general administrative responsibilities of the position.

PHYSICAL REQUIREMENTS

This work requires the following physical activities: sitting, mobility, lifting, finger dexterity, grasping, repetitive motions, talking, hearing and visual acuity.  The work is performed primarily indoors.

MINIMUM QUALIFICATION REQUIREMENTS

1.            Bachelor’s degree in Communications, Marketing, Journalism, or related field.

2.            Minimum of three (3) years’ experience in digital or social media.

3.            Experience and knowledge in social media channels/platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn and Snapchat.

4.            Knowledge of web usability best practices.

5.            Demonstrated ability to communicate effectively both in oral and written forms.

Miami-Dade County Public Schools is an equal opportunity employer!